Corporate communications : theory and practice

✍ Scribed by Joep Cornelissen

Publisher: SAGE
Year: 2004
Tongue: English
Leaves: 215
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Content: Cover --
Contents --
List of Boxes, Figures and Tables --
Preface --
Part I: Mapping the field --
Theory and Practice / Chapter 1 --
Circumscribing Corporate Communications --
Marketing, Public Relations and Corporate Communications / Chapter 2 --
Corporate Communications in Historical Perspective --
Stakeholders, Identity and Reputation / Chapter 3 --
Corporate Communications in Theoretical Perspective --
Corporate Communications in Practice / Part II --
Theory and Practice / Chapter 4 --
Communications Strategy --
Theory and Practice / Chapter 5 --
The Organization of Communications --
Theory and Practice / Chapter 6 --
Communications Practitioners --
Retrospect and Prospect / Part III --
Chapter 7 --
The Future of Corporate Communications and Other Communications Terms.

📜 SIMILAR VOLUMES

Corporate Communications: Theory and Pra

📁 Corporate Communications: Theory and Practice

✍ Dr Joep P Cornelissen 📂 Library 📅 2004 🏛 Sage Publications Ltd 🌐 English

`A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understa

Corporate Communications: Theory and Pra

📁 Corporate Communications: Theory and Practice

✍ Professor Joep Cornelissen 📂 Library 📅 2004 🏛 Sage Publications Ltd 🌐 English

Cover -- Contents -- List of Boxes, Figures and Tables -- Preface -- Part I: Mapping the field -- Theory and Practice / Chapter 1 -- Circumscribing Corporate Communications -- Marketing, Public Relations and Corporate Communications / Chapter 2 -- Corporate Communications in Historical Perspective

Corporate Communication: A Guide to Theo

📁 Corporate Communication: A Guide to Theory and Practice

✍ Joep P. Cornelissen 📂 Library 📅 2020 🏛 SAGE Publications Ltd 🌐 English

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture e

Corporate Communication - A Guide to The

📁 Corporate Communication - A Guide to Theory & Practice

✍ Joep Cornelissen 📂 Library 📅 0 🌐 English

Corporate Communication: Concepts and Pr

📁 Corporate Communication: Concepts and Practice

✍ Jaishri Jethwaney 📂 Library 📅 2024 🏛 Routledge India 🌐 English

Corporate Communication: Concepts and Practice―a comprehensive and engaging textbook―helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is

Corporate Communication: Concepts and Pr

📁 Corporate Communication: Concepts and Practice

✍ Jaishri Jethwaney 📂 Library 📅 2024 🏛 Routledge India 🌐 English