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Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand

✍ Scribed by Christine Vallaster; Adam Lindgreen

Book ID: 116571061
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 493 KB
Volume: 40
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2011.09.008

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