✦ LIBER ✦
Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty
✍ Scribed by Fabio Cassia; Francesca Magno
- Book ID
- 112051782
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2012
- Tongue
- English
- Weight
- 317 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0825-0383
- DOI
- 10.1002/cjas.235
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