✦ LIBER ✦

Copy length and industrial advertising readership

✍ Scribed by Lawrence C. Soley

Publisher: Elsevier Science
Year: 1986
Tongue: English
Weight: 444 KB
Volume: 15
Category: Article
ISSN: 0019-8501
DOI: 10.1016/0019-8501(86)90034-9

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Improving industrial advertising copy

✍ Joseph A. Bellizzi; Robert E. Hite 📂 Article 📅 1986 🏛 Elsevier Science 🌐 English ⚖ 398 KB

Tangible versus intangible copy in indus

Tangible versus intangible copy in industrial print advertising

✍ Joseph A. Bellizzi; Lauri Minas; Wayne Norvell 📂 Article 📅 1994 🏛 Elsevier Science 🌐 English ⚖ 883 KB

Comparative industrial advertising: The

Comparative industrial advertising: The content and frequency

✍ Thomas H. Stevenson; Linda E. Swayne 📂 Article 📅 1984 🏛 Elsevier Science 🌐 English ⚖ 609 KB

Color in U.S. and Taiwanese industrial a

Color in U.S. and Taiwanese industrial advertising

✍ Jen-Hung Huang 📂 Article 📅 1993 🏛 Elsevier Science 🌐 English ⚖ 395 KB

The Voluntary Disclosure of Advertising

The Voluntary Disclosure of Advertising Expenditures: The Case of the Pharmaceutical Industry and Healthcare Reform

✍ Joseph Legoria 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 233 KB

This paper investigates whether pharmaceutical firms were less likely to disclose advertising costs in response to the debate over healthcare reform. In 1994, the Securities and Exchange Commission (SEC) issued Financial Reporting Release No. 44 (FRR No. 44), which no longer required the disclosure

The use of biotinylated DNA probes for d

The use of biotinylated DNA probes for detecting single copy human restriction fragment length polymorphisms separated by electrophoresis

✍ Dale Dykes; Joseph Fondell; Paul Watkins; Herbert Polesky 📂 Article 📅 1986 🏛 John Wiley and Sons 🌐 English ⚖ 489 KB 👁 2 views