๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Conversational Argument in Close Relationships: A Case for Studying Argument Sequences

โœ Scribed by Weger, Harry; Canary, Daniel J.


Book ID
126721427
Publisher
Taylor and Francis Group
Year
2010
Tongue
English
Weight
153 KB
Volume
4
Category
Article
ISSN
1931-2458

No coin nor oath required. For personal study only.


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Humor is used extensively in advertising, but with mixed results. Drawing on the heuristic systematic model of persuasion, the authors explore a contingency underlying the impact of humorous executions on ad and brand attitudes for a convenience good. Results of a laboratory experiment with print ad