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Controllable versus uncontrollable information sources: effects on the image of turkey

โœ Scribed by Maria D. Alvarez; Sara Campo

Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
102 KB
Volume
13
Category
Article
ISSN
1099-2340

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โœฆ Synopsis

ABSTRACT

The study aims to determine the effect of controllable and uncontrollable sources of information on the country and destination image as two separate constructs. The research is carried out in the context of Turkey as a developing country through the use of a preโ€ and postโ€experimental design with a control group. The study establishes the greater influence of the controllable sources (promotional video) as opposed to the uncontrollable ones (news video). The findings show that tourism promotional information improves Turkey's destination image and its preference in terms of visitation in contrast to the news, which do not significantly affect the image. Copyright ยฉ 2011 John Wiley & Sons, Ltd.

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