Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

✍ Scribed by Teresa Torres

• Publisher: Product Talk LLC
• Year: 2021
• Tongue: English
• Leaves: 194
• Category: Library

✦ Synopsis

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."

- Marty Cagan

How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.

If you want to discover products that customers love-that also deliver business results-this book is for you.

✦ Table of Contents

Title Page
Copyright
Table of Contents
Foreword: Chris Mercuri
Foreword: Marty Cagan
Introduction
Part 1: What Is Continuous Discovery?
Chapter One: The What and Why of Continuous Discovery
Chapter Two: A Common Framework for Continuous Discovery
Part 2: The Continuous Discovery Habits
Chapter Three: Focusing on Outcomes Over Outputs
Discovering Opportunities
Chapter Four: Visualizing What You Know
Chapter Five: Continuous Interviewing
Chapter Six: Mapping the Opportunity Space
Chapter Seven: Prioritizing Opportunities, Not Solutions
Discovering Solutions
Chapter Eight: Supercharged Ideation
Chapter Nine: Identifying Hidden Assumptions
Chapter Ten: Testing Assumptions, Not Ideas
Chapter Eleven: Measuring Impact
Chapter Twelve: Managing the Cycles
Chapter Thirteen: Show Your Work
Part 3: Developing Your Continuous Discovery Habits
Chapter Fourteen: Start Small, and Iterate
Chapter Fifteen: What’s Next?
Acknowledgments
Back Cover