𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

Content Strategy for the Web

✍ Scribed by Kristina Halvorson, Melissa Rach

Publisher
New Riders Press
Year
2012
Tongue
English
Leaves
217
Edition
2
Category
Library
⬇  Acquire This Volume

No coin nor oath required. For personal study only.

✦ Synopsis

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

πŸ“œ SIMILAR VOLUMES

Content Strategy for the Web
πŸ“ Content Strategy for the Web
✍ Kristina Halvorson πŸ“‚ Library πŸ“… 2009 πŸ› New Riders Press 🌐 English

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Β Without meaning

Content Strategy for the Web
πŸ“ Content Strategy for the Web
✍ Kristina Halvorson, Melissa Rach πŸ“‚ Library πŸ“… 2012 πŸ› New Riders Press 🌐 English

<p style="margin: 0px;">FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS<br> <br> BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opp

Content strategy for the web
πŸ“ Content strategy for the web
✍ Halvorson, Kristina πŸ“‚ Library πŸ“… 2009;2010 πŸ› New Riders Publishing 🌐 English

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?<br />Without mea

Web 3.0: Concept, Content and Context
πŸ“ Web 3.0: Concept, Content and Context
✍ Shenghui Cheng πŸ“‚ Library πŸ“… 2024 πŸ› Springer Nature Singapore 🌐 English

As technology continues to advance, the Internet is evolving into what is often referred to as Web 3.0. This book aims to achieve three main objectives, first, it introduces Web 3.0 systematically and comprehensively, providing readers with a foundational understanding of its concepts and characteri