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πŸ“

Content Strategy for the Web

✍ Scribed by Halvorson, Kristina;Rach, Melissa

Publisher
New Riders
Year
2012
Tongue
English
Leaves
197
Edition
2nd ed
Category
Library
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✦ Table of Contents

Foreword: The Rapid Rise of Content Strategy at Facebook and BeyondBefore We BeginREALITY1 NOW: Hit the ground running.2 PROBLEM: Why does your content (still) suck? 3 SOLUTION: Content strategy to the rescue.DISCOVERY4 ALIGNMENT: Down with silos, up with people. 5 AUDIT: Take a close-up look at your current content.6 ANALYSIS Your content lives in a complicated world.STRATEGY7 CORE: Core strategy: the center of it all.8 CONTENT: Substance and structure: the stuff they come for.9 PEOPLE Worldflow and governance: the path to victory.SUCCESS10 PERSUASION: Making the case for content strategy.11 ADVOCACY: Get out there and do something.12 HERO: Save the content, save the world.Content strategy reading listAcknowledgmentsAbout the AuthorsAbout Brain TrafficIndex

✦ Subjects

content management systemen (CMS);informatiemanagement;marketingcommunicatie;sociale media;Web site development;Web site development--Management;Web site development -- Management

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