๐”– Scriptorium
โœฆ   LIBER   โœฆ
๐Ÿ“

Contemporary issues in marketing and consumer behaviour

โœ Scribed by Elizabeth Parsons; Pauline Maclaran

Publisher
Elsevier/Butterworth-Heinemann
Year
2009
Tongue
English
Leaves
232
Edition
1st ed
Category
Library
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โœฆ Table of Contents


Content: Introduction: Marketing in the contemporary organization / Elizabeth Parsons and Pauline Maclaran --
A history of marketing thought / Mark Tadajewski --
Postmodern marketing and beyond / Pauline Maclaran --
Arts marketing / Krysztof Kubacki and Daragh O'Reilly --
Building brand cultures / Pauline Maclaran --
Consumer collectives / Nia Hughes --
Gender and consumer behaviour / Lydia Martens --
Ethical debates in marketing / Elizabeth Parsons --
Sustainable marketing and the green consumer / Caroline Miller --
Social marketing and consumer citizenship / Effi Raftopoulou --
New technologies of marketing research / Elizabeth Parsons --
The global consumer / Emma Surman.

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