๐”– Scriptorium
โœฆ   LIBER   โœฆ
Cover of Contemporary issues in marketing and consumer behaviour
๐Ÿ“

Contemporary issues in marketing and consumer behaviour

โœ Scribed by Parsons, Elizabeth, author

Publisher
Abingdon, Oxon ; New York, NY : Routledge
Year
2018
Tongue
English
Category
Library
โฌ‡  Acquire This Volume

No coin nor oath required. For personal study only.

โœฆ Synopsis

185 pages ; 24 cm

๐Ÿ“œ SIMILAR VOLUMES

Contemporary Issues in Marketing and Con
๐Ÿ“ Contemporary Issues in Marketing and Consumer Behaviour
โœ Elizabeth Parsons, Pauline Maclaran ๐Ÿ“‚ Library ๐Ÿ“… 2009 ๐Ÿ› Butterworth-Heinemann ๐ŸŒ English

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links b

Contemporary Issues in Marketing and Con
๐Ÿ“ Contemporary Issues in Marketing and Consumer Behaviour
โœ Elizabeth Parsons, Pauline Maclaran ๐Ÿ“‚ Library ๐Ÿ“… 2009 ๐Ÿ› Butterworth-Heinemann ๐ŸŒ English

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links b

Contemporary Issues in Marketing and Con
๐Ÿ“ Contemporary Issues in Marketing and Consumer Behaviour
โœ Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis ๐Ÿ“‚ Library ๐Ÿ“… 2017 ๐Ÿ› Routledge ๐ŸŒ English

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Contemporary Issues in Marketing and Con
๐Ÿ“ Contemporary Issues in Marketing and Consumer Behaviour
โœ Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman ๐Ÿ“‚ Library ๐Ÿ“… 2023 ๐Ÿ› Routledge ๐ŸŒ English

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporar