๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Contact lens customer excellence

โœ Scribed by Bogers, Amanda; Boxall, David


Book ID
122604649
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
64 KB
Volume
36
Category
Article
ISSN
1367-0484

No coin nor oath required. For personal study only.


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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that