𝔖 Bobbio Scriptorium
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Customer supplier integration: Why being an excellent customer counts

✍ Scribed by Patricia E. Moody


Book ID
117071918
Publisher
Elsevier Science
Year
1992
Tongue
English
Weight
527 KB
Volume
35
Category
Article
ISSN
0007-6813

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## Abstract This article formulates and empirically tests a conceptual framework that considers the antecedents of switching barriers and overall satisfaction, and their roles as drivers of customer retention in on‐line settings. To test the proposed hypotheses, structural equation modeling based o