Exploring the antecedents and consumer b
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John C. Mowen; Brad Carlson
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Article
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2003
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John Wiley and Sons
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English
⚖ 228 KB
## Abstract In two exploratory studies, a hierarchical model of personality was employed to investigate a number of possible trait antecedents and consumer‐behavior–related consequences of superstition. One of the interesting findings was that the antecedents of superstition include a lower need fo