Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

✍ Scribed by Campbell, Margaret C.; Kirmani, Amna

• Book ID: 120254552
• Publisher: University of Chicago Press
• Year: 2000
• Tongue: English
• Weight: 147 KB
• Volume: 27
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/314309