𝔖 Bobbio Scriptorium

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Consumers' use of brands to reflect their actual and ideal selves on Facebook

✍ Scribed by Candice R. Hollenbeck; Andrew M. Kaikati

Book ID: 118455069
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 500 KB
Volume: 29
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2012.06.002

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