This article focuses on consumer perceptions of transaction value when presented with deals that are equivalent on a unit-cost basis but worded differently. Through an experimental design setting, it examines the effect of three such frames: one, stated in terms of a straight price promotion ("50% o
β¦ LIBER β¦
Consumers' subjective perception of price in times of inflation
β Scribed by Jacob Shamir
- Book ID
- 107916284
- Publisher
- Elsevier Science
- Year
- 1985
- Tongue
- English
- Weight
- 865 KB
- Volume
- 6
- Category
- Article
- ISSN
- 0167-4870
No coin nor oath required. For personal study only.
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