Consumers’ Reactions to Negative Information on Product Quality: Evidence from Scanner Data

✍ Scribed by Maria De Paola, Vincenzo Scoppa

• Book ID: 120764933
• Publisher: Springer US
• Year: 2013
• Tongue: English
• Weight: 270 KB
• Volume: 42
• Category: Article
• ISSN: 0889-938X
• DOI: 10.1007/s11151-012-9365-5