✦ LIBER ✦

Consumer warfare: implications for marketing strategy

✍ Scribed by Burns, David J.; Warren, Homer B.

Book ID: 121307241
Publisher: Emerald Group Publishing Limited
Year: 2008
Tongue: English
Weight: 239 KB
Volume: 29
Category: Article
ISSN: 0275-6668
DOI: 10.1108/02756660810917237

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer Mindfulness and Marketing Impli

Consumer Mindfulness and Marketing Implications

✍ Ndubisi, Nelson Oly (author) 📂 Article 📅 2014 🏛 John Wiley and Sons 🌐 English ⚖ 192 KB

Consumer Mindfulness and Marketing Impli

Consumer Mindfulness and Marketing Implications

✍ Ndubisi, Nelson Oly (author) 📂 Article 📅 2014 🏛 John Wiley and Sons 🌐 English ⚖ 192 KB

Antecedents and consequences of consumer

Antecedents and consequences of consumer value assessments: implications for marketing strategy and future research

✍ Hans Rask Jensen 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 154 KB

Marketing meets Web 2.0, social media, a

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

✍ Pierre R. Berthon; Leyland F. Pitt; Kirk Plangger; Daniel Shapiro 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 623 KB

Ambush marketing: Corporate strategy and

Ambush marketing: Corporate strategy and consumer reaction

✍ Tony Meenaghan 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 172 KB

Commercial sponsorship has grown significantly as a method of marketing communications; however, the practice of ambush marketing, whereby corporations, often direct competitors of official sponsors, seek low-cost association with major sporting events, is a related development, arguably to the detr

Consumer awareness of name removal proce

Consumer awareness of name removal procedures: Implications for direct marketing

✍ Mary J. Culnan 📂 Article 📅 1995 🏛 John Wiley and Sons ⚖ 801 KB