๐”– Bobbio Scriptorium
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Consumer vulnerability and the transformative potential of Internet shopping: An exploratory case study

โœ Scribed by Elms, Jonathan; Tinson, Julie


Book ID
127295713
Publisher
Westburn Publishers Ltd
Year
2012
Tongue
English
Weight
311 KB
Volume
28
Category
Article
ISSN
0267-257X

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## Abstract The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social