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Consumer Trust in Food Safety—A Multidisciplinary Approach and Empirical Evidence from Taiwan

✍ Scribed by Mei-Fang Chen

Book ID
109157812
Publisher
Springer
Year
2008
Tongue
English
Weight
155 KB
Volume
28
Category
Article
ISSN
1573-9147

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## Abstract The importance of trust in building and maintaining consumer relationships in the online environment is widely accepted in the Information Systems literature. A key challenge for researchers is to identify antecedent variables that engender consumer trust in Internet shopping. This pape