𝔖 Bobbio Scriptorium
✦   LIBER   ✦

CONSUMER THEORY BY OBJECTIVES

✍ Scribed by J. T. Harris


Book ID
110980920
Publisher
John Wiley and Sons
Year
1972
Tongue
English
Weight
986 KB
Volume
24
Category
Article
ISSN
0307-3378

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Discipline by objectives
✍ George S. Odiorne πŸ“‚ Article πŸ“… 1971 πŸ› John Wiley and Sons 🌐 English βš– 684 KB
Consumer entitlement theory and measurem
✍ Henry C. Boyd III; Janet E. Helms πŸ“‚ Article πŸ“… 2005 πŸ› John Wiley and Sons 🌐 English βš– 90 KB

Previous studies of personality observe that a healthy individual maintains a level of entitlement. Consumer entitlement concerns the extent to which a customer expects special treatment in retail environments. To date, marketing scholars have not investigated consumer entitlement at the buyer-selle