๐”– Bobbio Scriptorium
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Consumer shopping value, satisfaction and loyalty in discount retailing

โœ Scribed by Jason M. Carpenter


Book ID
116694886
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
161 KB
Volume
15
Category
Article
ISSN
0969-6989

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Utilitarian and hedonic shopping value i
โœ Jason M. Carpenter; Marguerite Moore ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 178 KB

General merchandise discount retailers in the US have evolved to offer higher levels of hedonic shopping value, thereby intensifying levels of intra-and inter-type competition within the industry. Academic research on consumer reactions to these efforts is limited. This study investigates consumers'