๐”– Bobbio Scriptorium
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Consumer segments for wooden household furniture

โœ Scribed by T. J. Pakarinen; A. T. Asikainen


Book ID
105791192
Publisher
Springer-Verlag
Year
2001
Tongue
English
Weight
178 KB
Volume
59
Category
Article
ISSN
0018-3768

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Market definition and product segmentati
โœ Gregory E. Elliehausen; John D. Wolken ๐Ÿ“‚ Article ๐Ÿ“… 1990 ๐Ÿ› Springer ๐ŸŒ English โš– 930 KB

This article integrates several basic theoretical ideas on the nature of markets and product substitutability to develop an empirical method for defining markets using price data. The method is illustrated by an example of product market definition for a specific geographic area. We want to thank R