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Market definition and product segmentation for household credit

โœ Scribed by Gregory E. Elliehausen; John D. Wolken

Book ID
104741806
Publisher
Springer
Year
1990
Tongue
English
Weight
930 KB
Volume
4
Category
Article
ISSN
0920-8550

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โœฆ Synopsis

This article integrates several basic theoretical ideas on the nature of markets and product substitutability to develop an empirical method for defining markets using price data. The method is illustrated by an example of product market definition for a specific geographic area.

We want to thank Ronnie McWilliams and Julie Rochlin for valuable research assistance. We also want to thank

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