Consumer Research Methods in Food Science

✍ Scribed by Carlos Gómez-Corona; Heber Rodrigues

Publisher: Springer Nature
Year: 2023
Tongue: English
Leaves: 470
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

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