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Consumer preferences for fresh and aged apples: a cross-cultural comparison

✍ Scribed by Sara R Jaeger; Zainul Andani; Ian N Wakeling; Halliday J.H MacFie


Book ID
117641451
Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
305 KB
Volume
9
Category
Article
ISSN
0950-3293

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A structural latent variable model is used to simultaneously determine the affect of newspaper advertisement characteristics on consumer preferences for apples and on demand for apple varieties. The advertisement characteristics considered included size, color, and logos. The estimated apple prefere