Consumer Perceptions of Resort Fees and Their Impact on Hotel Selection
β Scribed by Roe, Susan J.; Repetti, Toni
- Book ID
- 126526117
- Publisher
- Haworth Press Inc
- Year
- 2014
- Tongue
- English
- Weight
- 157 KB
- Volume
- 23
- Category
- Article
- ISSN
- 1936-8623
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
This study examined the impact of membership fees on consumer attitude and purchase behavior. Subjects participated in a computerized simulated shopping experiment, and chose between three competing videotape rental stores, receiving feedback about purchase utility on each occasion. Manipulations in
## Abstract In the current valueβbased economy, product creativity is a potential resource for organizations to compete, thus emphasizing the need for product creativity measurement. Two studies were performed to refine and validate a previously tested model and measurement of consumer perception o