𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer perceptions of product warranties and their implications for retail strategy

✍ Scribed by Robert E. Wilkes; James B. Wilcox


Book ID
119080437
Publisher
Elsevier Science
Year
1976
Tongue
English
Weight
846 KB
Volume
4
Category
Article
ISSN
0148-2963

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His research interests include aspects of marketing channel management, retailing and consumer behaviour. Currently he is working on various projects related to information technology and its effects on relationships among different channel members.