𝔖 Bobbio Scriptorium
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Consumer Perception of Perceived Value and Satisfaction in Marketing Management

✍ Scribed by Vranesevic, Tihomir; Vignali, Claudio; Vignali, Daniella

Book ID
118230794
Publisher
Haworth Press Inc
Year
2004
Tongue
English
Weight
678 KB
Volume
10
Category
Article
ISSN
1045-4446

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## A C T This research examines two constructs, consumers' trust and concern, in information management practices. The authors present empirical evidence from a national consumer survey that suggests improving trust and reducing concerns are two distinct approaches to managing consumer information