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Consumer perceived risk in successive product generations

✍ Scribed by Sääksjärvi, Maria; Lampinen, Minttu

Book ID: 118117666
Publisher: Emerald Group Publishing Limited
Year: 2005
Tongue: English
Weight: 94 KB
Volume: 8
Category: Article
ISSN: 1460-1060
DOI: 10.1108/14601060510594675

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