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Consumer patronage and risk perceptions in Internet shopping

✍ Scribed by Sandra M Forsythe; Bo Shi


Book ID
117319739
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
379 KB
Volume
56
Category
Article
ISSN
0148-2963

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## Abstract The importance of trust in building and maintaining consumer relationships in the online environment is widely accepted in the Information Systems literature. A key challenge for researchers is to identify antecedent variables that engender consumer trust in Internet shopping. This pape