Assessing the effects of consumer involv
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Wan-I Lee; Yen Ting Chiu; Chia-Chi Liu; Chen-Yuan Chen
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Article
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2011
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John Wiley and Sons
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English
β 135 KB
The aim of this study is to assess how consumer involvement and service quality within the Technology Acceptance Model (TAM) influence consumers' adoption of self-service technologies (SSTs). A model is proposed to test the antecedent factors of SSTs in a retail environment. A total of 441 valid que