Consumer Information Search Revisited: Theory and Empirical Analysis
โ Scribed by Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar
- Book ID
- 121388494
- Publisher
- University of Chicago Press
- Year
- 1997
- Tongue
- English
- Weight
- 437 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0093-5301
- DOI
- 10.2307/2489564
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
This research explores whether earlier findings on the economics of consumer information search still hold in the digital age. Through an Internet-based survey conducted with automobile shoppers and purchasers, we examine how individuals differ in the use of the Internet and in the patterns of subst
## Abstract There is no question that the Internet has, and will continue to have, a major impact on consumer information search behavior. However, under what conditions, and how, that impact will be felt is not clear. This article offers 14 propositions to stimulate and guide investigations of con