๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Consumer Feelings and Equilibrium Product Quality

โœ Scribed by Ganesh Iyer; Dmitri Kuksov


Book ID
109125459
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
215 KB
Volume
19
Category
Article
ISSN
1058-6407

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This empirical study illustrates an extension of the magnitude estimation measurement procedure, coupled with a repeatedmeasures design, to assess a consumer's perceptual link between product quality and price. Respondents rated 14 competitive chocolate candy bars, with a given average price of 506,