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Consumer Expectations and Culture: The Effect of Belief in Karma in India

✍ Scribed by Kopalle, Praveen K.; Lehmann, Donald R.; Farley, John U.

Book ID
125589622
Publisher
University of Chicago Press
Year
2010
Tongue
English
Weight
294 KB
Volume
37
Category
Article
ISSN
0093-5301

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## Abstract Research into the construct relationships that form consumer satisfaction has advanced to a stage in which moderator variables need to be examined. The present research proposes and tests confidence in expectations as a potential moderator of these relationships. A laboratory study test