Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

✍ Scribed by Tho D. Nguyen; Trang T.M. Nguyen; Nigel J. Barrett

• Book ID: 101772006
• Publisher: John Wiley and Sons
• Year: 2008
• Tongue: English
• Weight: 125 KB
• Volume: 7
• Category: Article
• ISSN: 1472-0817
• DOI: 10.1002/cb.238