Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issue
Consumer Demand: A New Approach
β Scribed by Kelvin Lancaster
- Publisher
- Columbia University Press
- Year
- 1971
- Tongue
- English
- Leaves
- 178
- Series
- Columbia Studies in Economics 5
- Category
- Library
No coin nor oath required. For personal study only.
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