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Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

✍ Scribed by Häubl, Gerald; Trifts, Valerie

Book ID
118148105
Publisher
INFORMS
Year
2000
Tongue
English
Weight
185 KB
Volume
19
Category
Article
ISSN
0732-2399

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It is very important that e-commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision-making quality, the d