Luxury Marketing || Luxury Longing and C
β
Wiedmann, Klaus-Peter; Hennigs, Nadine
π
Article
π
2012
π
Gabler Verlag
π
English
β 609 KB
β The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t