𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer “accomplices” in product counterfeiting: a demand side investigation

✍ Scribed by Bloch, Peter H.; Bush, Ronald F.; Campbell, Leland

Book ID
118142521
Publisher
Emerald Group Publishing Limited
Year
1993
Tongue
English
Weight
750 KB
Volume
10
Category
Article
ISSN
0736-3761

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Corporate image and product similarity—A
Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi-country study
✍ Elfriede Penz; Barbara Stöttinger 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 351 KB

## Abstract The demand for counterfeits has become a major headache for brand name manufacturers across the globe. This paper investigates two key demand drivers: (1) corporate image, in the form of evaluative and descriptive judgments of the original manufacturer and the counterfeiter, and (2) pro