## Abstract This paper is an investigation of the competitive strategies of British tour operators and their impact on the image and quality of tourist destinations. The strategies considered are the vertical integration of tour operators with travel retailers and airlines, pricing and contracting
Consequences of integration in UK tour operating
โ Scribed by Michael Bottomley Renshaw
- Publisher
- Elsevier Science
- Year
- 1994
- Tongue
- English
- Weight
- 375 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0261-5177
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