Conjoint Measurement: Methods and Applications

✍ Scribed by Anders Gustafsson, Andreas Herrmann, Frank Huber (auth.), Professor Dr. Anders Gustafsson, Professor Dr. Andreas Herrmann, Professor Dr. Frank Huber (eds.)

• Publisher: Springer-Verlag Berlin Heidelberg
• Year: 2007
• Tongue: English
• Leaves: 371
• Edition: 4
• Category: Library

✦ Synopsis

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

✦ Table of Contents

Front Matter....Pages I-2
Conjoint Analysis as an Instrument of Market Research Practice....Pages 3-30
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price....Pages 31-46
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data....Pages 47-65
A Comparison of Conjoint Measurement with Self-Explicated Approaches....Pages 67-76
Non-geometric Plackett-Burman Designs in Conjoint Analysis....Pages 77-92
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results....Pages 93-112
Evolutionary Conjoint....Pages 113-131
The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis....Pages 133-144
A Multi-trait Multi-method Validity Test of Partworth Estimates....Pages 145-166
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods....Pages 167-197
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications....Pages 199-229
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design....Pages 231-258
The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis....Pages 259-271
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages....Pages 273-293
Latent Class Models for Conjoint Analysis....Pages 295-319
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis....Pages 321-345
Dealing with Product Similarity in Conjoint Simulations....Pages 347-362
Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling....Pages 363-370
Back Matter....Pages 371-373

✦ Subjects

Marketing; Statistics for Business/Economics/Mathematical Finance/Insurance