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Conjoint Measurement: Methods and Applications

✍ Scribed by Anders Gustafsson, Andreas Herrmann, Frank Huber

Publisher: Springer
Year: 2007
Tongue: English
Leaves: 380
Edition: 4th
Category: Library

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✦ Synopsis

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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