𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Confusion in LAN market

Book ID
113139350
Publisher
Elsevier Science
Year
1984
Weight
601 KB
Volume
26
Category
Article
ISSN
0011-684X

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## Abstract Consumer confusion is likely to be an ever increasing problem as customers live in an environment where they are bombarded with information and where rapid technological developments are taking place. Although consumer confusion has been investigated in individualistic cultures such as