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Product entry in a fast growing industry: the LAN switch market

✍ Scribed by Roberto Fontana; Lionel Nesta

Book ID
105859257
Publisher
Springer-Verlag
Year
2005
Tongue
English
Weight
189 KB
Volume
16
Category
Article
ISSN
0936-9937

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Swaminathan's paper, 'Entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry', offers three contributions. First, the focal purpose of the paper is to test competing ecological predictions about how new industry segments arise. Second,