Consumer perceptions of online shopping
โ
Catherine Demangeot; Amanda J. Broderick
๐
Article
๐
2010
๐
John Wiley and Sons
๐
English
โ 110 KB
## Abstract Although Web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping envir