๐”– Bobbio Scriptorium
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Conceptualising consumer behaviour in online shopping environments

โœ Scribed by Demangeot, Catherine; Broderick, Amanda J.


Book ID
120037276
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
107 KB
Volume
35
Category
Article
ISSN
0959-0552

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Consumer perceptions of online shopping
โœ Catherine Demangeot; Amanda J. Broderick ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 110 KB

## Abstract Although Web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping envir