𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

✍ Scribed by S. Ratneshwar and Shelly Chaiken


Book ID
127156921
Publisher
University of Chicago Press
Year
1991
Tongue
English
Weight
381 KB
Volume
18
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


The effects of quantification on persuas
✍ Tina Loraas πŸ“‚ Article πŸ“… 2009 πŸ› Elsevier Science 🌐 English βš– 311 KB

The purpose of this study is to more fully understand when quantitative analyses are more persuasive than qualitative analyses. Forty-seven executives responded to an experiment where they evaluated a business proposal recommending an increase in the information systems controls budget, where potent