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Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

✍ Scribed by S. Ratneshwar and Shelly Chaiken

Book ID: 127156921
Publisher: University of Chicago Press
Year: 1991
Tongue: English
Weight: 381 KB
Volume: 18
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489484

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