The Motivational Function of Regulatory
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TOM WING-HONG LAM; CHI-YUE CHIU
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Article
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2002
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Creative Education Foundation
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English
β 87 KB
The Regulatory Focus Theory maintains that people may focus on achieving positive outcomes (have a promotion focus) or avoiding negative ones (have a prevention focus) when they pursue their goals. Under a promotion focus, people would formulate as many strategies as possible to attain their goal, a