Competitive Intelligence

✍ Scribed by Chris West

• Publisher: Palgrave Macmillan
• Year: 2001
• Tongue: English
• Leaves: 252
• Category: Library

✦ Synopsis

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

✦ Table of Contents

Contents......Page 8
Preface......Page 12
1. Competition......Page 17
2. Intelligence......Page 28
3. The Development of Competitive Intelligence......Page 40
4. Framework for Competitive Analysis......Page 49
5. Overview of the Sources of Intelligence......Page 66
6. Secondary Sources of Intelligence......Page 72
7. Intelligence on the Internet......Page 90
8. Primary Intelligence Collection Techniques......Page 102
9. Market Research as a Source of Competitive Intelligence......Page 125
10. Analysis - Filling the Gaps and Stretching the Data......Page 131
11. Verifying Intelligence......Page 139
12. Competitive Intelligence Resources......Page 146
13. The Intelligence Briefing......Page 163
14. Controlling the Intelligence Collection Process......Page 171
15. Legal Factors and Ethical Guidelines......Page 176
16. Processing and Distributing Intelligence......Page 186
17. Measuring the Effectiveness of Competitive Intelligence......Page 196
18. Counter-Intelligence......Page 200
19. Deception and Misinformation......Page 231
Appendix: The Competitive Intelligence Checklist......Page 0
Further Reading......Page 245
Index......Page 247